Content Writer, Blogger & Copywriter

Take your clients from browsing to buying with expertly crafted copy that helps them believe in what you're selling.

young woman working at computer with glasses on notebook and green plant beside her

I provide strategic copy for businesses that:

  • See leads coming to their website and leaving without taking action
  • Are growing quickly and need messaging that can keep up
  • Want to consistently engage with their online audience in an authentic way
  • Are preparing to launch a new website, product or promotion
  • Want their copy to stand out and set them apart from their competitors
  • Are too close to their genius: they know things can be improved but aren't sure what
  • Need the expertise of a professional writer to create data-informed messaging that converts

Sound like you?

Let's Get Started

Rachael's process is highly organized and demonstrates a genuine commitment to quality service for her clients.

Results from the interviews she conducted with my workshop participants were rich and informative and helped me focus on key messages for my target audience. Through her interactive writing process she openly welcomed my input as we collaboratively shaped the final marketing copy for my program. 

Cindy Bachop
Cindy Bachop
Founder
BoomSpiral Facilitation
hand of a woman in blue polka dot shirt writing in a notebook with a pen

For me, strong sales copy is all about:

  • Identifying with your audience through relatable content
  • Showcasing your unique selling point
  • Adding value to leads proactively
  • Building authentic relationships that last

…and then sealing the deal!

With over a decade of experience diligently honing my craft, learning the ins and outs of lead conversion strategy, and partnering with businesses to get to the core of their unique branding, I offer solutions that work.

Rachael always delivers

…well-researched, well-crafted work on time and on brief. I'm always happy to send work her way because I know I can rely on her to produce what we need!

Meagan Kelly
Meagan Kelly
Content Strategist
Alphabet Creative for REALTOR.ca

My Work isFuelled by Passion

I support small businesses in sharing their unique perspectives, communicating their value and developing brand tones and identities that build trust with clients.

Because in business, relationships are the name of the game.